Next case
One famous restaurant
My role
Product Designer.
I was working with EVEN Lab team and client representatives.
I was working with EVEN Lab team and client representatives.
Support
Skils
- Analysis and research
- User jormey map
- Prototyping and presentation of stakeholders
- User Experience (UX)
- User Interface (UI)
- Design System
Task
The idea is simple: to create a service that helps immigrants from Central Asia in Russia with financial, legal, and everyday matters.
To begin with, we have focused on money transfers from Russia to Uzbekistan.
Then we added a referral program and the purchase of airline tickets.
To begin with, we have focused on money transfers from Russia to Uzbekistan.
Then we added a referral program and the purchase of airline tickets.
- Participating in product research and strategic meetings with management;
- Analysing feedback from users;
- Making additions and corrections;
- Participating in grooming;
- Reviewing the code;
- Creating marketing materials and writing text.
Money transfer service AkaPay
Mobile app and web-service for money transfers from Russia to Uzbekistan.
Process
4
Interactive prototype
Wireframes, Concepts and Prototyping
1
Interview with client representatives
Problems
- Complex interface;
- Not an obvious scenario for sending and receiving a money transfer;
- It is not clear where to get the transfer;
- Big commissions.
Solution
- Simple and clear flow of sending transfers;
- SMS to the recipient of the transfer with a map of the points of the partners;
- Native language interface with recognizable national patterns;
- Referral program with the opportunity to make a profitable transfer.
6
Design System
Style, Components, Typography
5
Presenting the solution to the team and client representatives.
8
Test
Usability testing, metric analysis and user feedback.
3
Conceptual design
Personas and User Jorney Map
7
Final interfaces
∞
After testing: define, prototype if needed, create interfaces, present solutions, and make changes to the user flow.
2
Research and analysis
Research and analysis
Concept
Prototype and Presentation
Design System
Final interfaces
2
I researched competitors, similar products in the banking market, and payment service applications.
3.1
Personas
I created 3 personas based on the Central Asian main competitors.
3.2
User Jorney Map
- Because user stories were used in the development, a user journey map was created on the basis of them.
- I wrote the user story, journey map, and acceptance criteria for all scenarios. And presented the user’s journey to the product owner.
4.1
Wireframes
Based on the user flow, I designed the wireframes to approve app functionality.
4.2
Concepts
I created two concepts of corporate style. Both variants are based on recognizable Uzbek patterns. We chose the first concept.
4.3
Prototype
I designed prototypes for iOS and Android versions.
5
Approval
- I presented the prototype to the team and client.
- I also created a product presentation. A prototype and presentation have been used for presentations to investors.
6.1
Styles
I created styles for web and mobile app:
- Typography;
- Colors;
- Elevation.
7.1
Based on the coordinated wireframes, I created the final interfaces for development.
7.2
Main functionality of money transfer
Two scenario:
- Transfer with receipt in the bank;
- Transfer to bank card by card number or phone number.
7.3
The recipient of the transfer
The recipient receives an SMS with transfer information and a link to the map with service points.
7.4
Chatbot with popular questions
Answers to frequently asked questions in the form of chatbot.
7.5
Referral program
Two scenarios:
- Partner program for advertisers;
- Referral program for users.
7.6
Flight
A scenario for buying tickets.
7.7
Web version of the app
All scenarios for the web version of the app.
7.8
Product website
Product Site with Web Application Entry Point.
6.2
Components based on Material Design 3 + custom components
I used an atomic approach to design the system.
1
Interview with client representatives and competitive research
I conducted an interview with the client, which revealed the purpose, the value of the product, and its positioning. We brainstormed, made up the USP, and came up with a product name.
